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The Ad Standard

Simpson Thacher’s The Ad Standard: Monthly Update  publication brings you the latest developments from the Federal Trade Commission (FTC) and the National Advertising Division, outlining their focus areas and most recent cases, and keeps you current on recent trends in advertising class action litigation.

To view this month’s edition of The Ad Standard: Monthly Update, please click here.

In This Issue:

FTC Focus 

  • FTC Enforcement Activity
  • FTC Activity on Impersonation Scams
  • FTC Guidance for Auto Dealers on Price Transparency

Class Actions

  • Allulose Class Actions
  • “Naturally Flavored” and “No Artificial Flavors” Claims
  • Immunity Boost Claims
  • Food Safety and Quality Claims
  • Junk Fee Class Actions
  • Home Equity Sharing Agreements Class Action
  • “Mini LED” Television Claims
  • Sleep Tracking Claims
  • Dismissal Denied
  • Dismissal Granted

NAD Focus

  • Market Leader and #1 Claims
  • Internet Service Claims
  • Health Claims
  • Incentivized Review Program Challenge
  • Savings Claims and Strikethrough Pricing
  • Pressure Washer Claims
  • NAD to Refer Genspark to FTC for AI Claims
  • Voluntarily Discontinued Claims
 
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- Chambers USA 2025 (quoting a respondent)

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